Three weeks ago I shared an image on my Instagram account which was automatically posted to Facebook.
It was an inspirational poster that I created on the background of a horse's glossy shoulder. The text, which was almost but not quite a poem and almost but not quite a prayer, reads as follows:
The Horse is not here
to reward your ego
to compete with you
to punish you
to control you
The Horse responds to
who you are
how you feel
what you think
what you do
The Horse is here
to enable you to learn
how to be a better You
- and that is a blessing.
The message that went with it read simply, "Sometimes people think because they "own" a horse, the horse is supposed to be an ornament or an ego booster. When things don't go the way they want, they see the horse as doing it on purpose. Not so. The horse is a gift, a blessing, one of the best pathways to personal development I know for those who recognise it as their super power. This little poster expresses some of my thoughts on the issue." ⠀
So, no big deal, I thought. Another day, another original meme, right? Wrong!!
To put things in perspective, on a good day, the organic reach for most of my social media posts is between a few and a few hundred people, with a couple of shares and a bit of engagement if I'm lucky. Not this post! "The Horse is not here" quickly shot to reach of over 10,000. Then it kept climbing, in leaps and bounds: 40,000, 80,000, 100,000. I was so amazed I kept taking screen shots of its progress.
At time of writing this article, the post's reach is 122,757 with over 1600 shares. Furthermore, that is 100% organic reach.
From a very early age I have been able to tune in to what horses and ponies were thinking and what they were likely to do next.